What is the role of data governance in an organization?

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Data governance focuses on establishing policies, standards, and processes to ensure data quality, privacy, and security. It sets who is responsible for data, how data is defined and managed, how data quality is measured, and how data is protected throughout its lifecycle. This framework helps the organization maintain accurate data, ensure access only by authorized individuals, and stay compliant with laws and regulations, which in turn supports reliable decision-making. For example, implementing data classification, quality metrics, access controls, and data retention policies are governance activities. Other tasks like negotiating external vendor contracts, designing marketing campaigns, or installing network hardware are important in their own right but belong to vendor management, marketing, and IT infrastructure, not data governance.